The Wadi assistant character introducing Ask Wadi, the AI business assistant for small businesses

Ask Wadi

Ask Wadi: simple AI help to turn advice into action.

The Energy Check and Competitor Check show what to improve. Ask Wadi stays with the business while it works out how to do it.

How it works

Detailed help, made simple.

Open Ask Wadi from any recommendation for practical, step-by-step guidance. It can ask questions to tailor the advice, and users can ask their own questions at any point.

An Ask Wadi conversation opening from a recommendation, with step-by-step guidance, a follow-up question and options to find an expert or supplier

For sponsors

Help customers take the next step.

Ask Wadi reveals what each business is trying to achieve, the questions it has and what may be holding it back. Where useful, it can link to a relevant product or help the business find an expert or supplier.

Engage at the right time

Reach customers while they are actively working on a need.

See where customers get stuck

Understand the questions and barriers that appear while a business is trying to complete an action.

Offer relevant help

Connect the right product or support to the next step.

Aggregated conversations can also reveal wider needs across customer groups.

Where the advice comes from